The world of cloud communications is evolving at speed, and Evolve IP is making sure its partners don’t just keep up – they lead the pack!
With a brand-new knowledge boost from industry experts at Cavell, resellers are getting insights and insider knowledge on grabbing a bigger slice of the ever-growing £1.76bn market. That’s right, billions are up for grabs, and those in the know will be the ones cashing in.
So, what is the secret to success for channel resellers? It’s all about staying ahead of the curve, embracing AI, and mastering the art of differentiation in the Unified Communications as a Service (UCaaS) space. That’s where Evolve IP’s new series of market insight webinars come in – kicking off with a deep dive into standing out in the UCaaS crowd.
We talk through our Top 3 areas for you to focus on for 2025 and beyond…
Cavell’s Head of Research, Patrick Watson, shares some interesting AI insights in the first session. AI is THE driving force behind business transformation, and demand is only getting bigger. With cloud comms adoption set to rocket from 58% to 85%, the future is digital – but how businesses harness AI to improve efficiency is still the big question. That’s where resellers come in as the trusted advisors who can turn hype into real ROI.
Have you started to think about your AI strategy and what you can offer your customers to encourage adoption, and look at how you can set them up for success?
But that’s not all. Security and compliance are becoming top priorities, and businesses want a one-stop shop for all their tech needs. Managed Service Providers (MSPs) are booming, and differentiation is now more than just having the best product – it’s about stellar customer relationships and top-tier service.
Additional Statistics to get you thinking…
AI Adoption Rates: Cavell’s Channel Insights platform tracks over 35,000 companies across English-speaking markets. Notably, 51% of these are Microsoft partners, and among those, 76% offer UCaaS services.
Evolve IP’s Call Capture: Evolve IP’s conversational intelligence solution, powered by Dubber, ensures comprehensive recording and analysis of 100% of calls, chats, and videos. This approach has been shown to enhance sales conversion rates and reduce operational costs through improved agent training and performance.
With Microsoft Teams telephony taking centre stage, having direct routing as part of your portfolio is a must. By 2028, cloud comms penetration will be massive – though some industries (think finance, defence, and healthcare) will still hold onto their on-premises systems.
The numbers don’t lie – Cavell predicts a rise from 11m to 15m UK cloud comms users, with mid-market businesses emerging as a hotbed of opportunity. Even though traditional business telephony is shrinking, cloud-based collaboration tools are booming, making this the perfect time to get ahead of the curve.
Additional things to think about
Can you offer your customers an alternative? Of course you can. We encourage resellers to take a look at what’s out there and be an innovative partner for your customers. Did you know that Webex integrates with Microsoft Teams? Giving your customers the Native Microsoft experience but with the enhancements of call quality, security and AI integrations from Cisco.
If you’re looking to boost revenues, it’s time to think beyond the core product. UCaaS pricing has been dropping in developed markets, so resellers need to embrace value-added services like analytics and contact centre solutions (CCaaS) to keep those margins healthy.
The good news? The top 10 UK service providers (yep, that includes Evolve IP!) are set to grab even more market share, making it vital to pick the right partners to stay competitive. Right now, only 25% of channel players offer both UCaaS and CCaaS – and that means there’s a HUGE opportunity for those who do.
The CCaaS Opportunity...
Take the next step on your knowledge journey we also hosted a session on Customer Experience Enterprise with Cavell, which you can watch now!
Watch Make Data-Driven Decisions When Growing Your CCaaS Business here
Evolve IP’s UK Sales Director, Jamie Hughes summed it up perfectly: knowledge is power, and staying ahead of industry trends is key to success. With their partnership with Cavell, Evolve IP is arming resellers with everything they need to thrive in an ever-changing landscape.
Stay up to date with the latest resources, webinar sessions and insights that the team throughout 2025. If you’re in the cloud comms space, you don’t want to miss out.
Stay ahead, stay informed, and get ready to turbocharge your knowledge with Evolve IP.