
UK Cloud Communications and CCaaS Industry Insights
Evolve IP and Cavell provide partners with the valuable data they need to succeed in the industry...
The value of understanding the data
- Making data-driven decisions is integral to your business's success.
- Understanding what users are expecting enables you to plan instead of react to customer expectations
- Develop your knowledge and become your customer's trusted advisor.
The resources available to Evolve IP reselling partners...
- Evolve IP continues to work with Cavell to gain insights, valuable data and forecasts that we share with our partners.
- Together we create resources, run events and develop campaigns that help our reselling partners succeed.
- We develop our technology stack and offering that help you grow and increase the ARPU of your customers, enabling you to scale with ease,
Cavell provides research and consulting
insights and analysis services to help
navigate and succeed in rapidly evolving technology sectors.
Evolve IP and Cavaell have been working together to provide valuable insights into Evolve IP's EMEA Reselling Partners.

"knowledge is power, and staying ahead of industry trends is key to success. Our partnership with Cavell is arming resellers with everything they need to thrive in an ever-changing landscape."
- Jamie Hughes, Sales Director Evolve IP
The Cloud Communications [UCaaS] Industry
As the UK cloud communications landscape continues to evolve, key trends are shaping opportunities for resellers. From AI-driven efficiency to the rise of Managed Service Providers (MSPs), here are the key insights we see...
- The UK cloud communications market remains strong, with 49% penetration. Businesses are actively moving away from legacy systems, creating new opportunities for IT resellers to offer cloud solutions.

- 83% of providers now charge extra for AI-powered features, with AI becoming a standard paid add-on. Resellers should look at bundling AI-enhanced services for added value and margin growth.
- By 2028, the UK cloud communications market is expected to reach 15.2 million users (85% penetration). Now is the time for resellers to expand their offerings and capitalise on this shift.
Lead The Way In The UCaaS Space And Stand Out From Your Competitor
Patrick Watson, Head of Research and UC Lead at Cavell talks through the cloud communications landscape for the UK and what to expect for the coming year, using an in-depth data analysis of users and businesses across the UK.
→ WATCH NOWEvolve IP provides a range of Value Add Solutions from our Anywhere Product Suite. These rigorously tested solutions are provided by industry-leading Technology Partners that deliver technologies that respond to industry insights and end-user expectations of their technology provider.
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Evolve IP Anywhere Product Suite
The Customer Experience Enterprise [CCaaS] Industry
The customer experience (CX) landscape is rapidly evolving, with businesses investing in AI, automation, and cloud-based solutions. IT resellers have a huge opportunity to capitalise on these shifts by offering cutting-edge CX solutions tailored to security-conscious, cloud-ready enterprises.

Small & large contact centres are growing
- Statistics show that 1-5 agent centres grew by 4%, driven by demand for “contact centre lite” solutions and 251-1000 agent centres saw a 3% rise. By offering scalable technologies that cater to small businesses and enterprise clients.

Traditional channels still dominate contact centre
- Email and phone remain the primary customer contact methods. Face-to-face meetings overtook social media messaging in popularity. Offer omnichannel solutions that blend automation with human interactions is key.

Contact centre pricing models are changing
- Subscription and concurrent user models remain relevant but are shifting. 39% of businesses now use consumption-based pricing for CX solutions. providing flexible licensing and contracts allows you to appeal to these needs.
Make Data Driven Decisions when Growing your CCaaS Business
Finbarr Goode-Begley, CX analyst at Cavell reviews the data on the CCaaS industry to help us better understand customer expectations and the opportunities available to IT Resellers in the UK. Offering CCaaS can help give you the edge against your competitors.
Evolve IP provides industry-leading omnichannel contact centre solutions to our partners. Working with contact centre experts, partners access scalable, reliable and secure technology that can help SMB and enterprise businesses.
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Anywhere CCaaS Solutions with Evolve IP

Read more about Evolve IP's cloud communication solutions and services for reselling partners. We work hard to build a technology offering to our partners that is future-proof, secure and reliable.
Giving you the tools you need to support your customer base and stand out from the crowd in a competitive landscape.

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