Calling all cars!
When you’re selling high value goods, you NEVER want to miss an opportunity.
Take car dealers, for example.
Imagine being tied up on the phone with an MoT booking whilst a potential buyer for your £60,000 BMW waits on hold.
If you can’t get to them fast, they’re likely to hang up with the intention of trying again later. Instead, catastrophically, they might call the other dealer they’ve found online who has a similar model with just a few more miles on the clock.
In short, that’s a situation that simply cannot be allowed to happen. Missed calls are bad enough – but when they happen, you or those who work for you HAVE to call back, and quickly.
Thankfully, today’s modern, cloud-powered communication systems have the smarts to help.
As well as cost-effectively providing multiple lines and omnichannel messaging capability, they can capture ALL communication data AND integrate seamlessly with existing back-office Customer Relationship Management (CRM) and Dealer Management Systems (DMS).
That means fewer calls are missed, more missed calls get a swift call back, and customers old and new benefit from a super-smooth communication experience.
For example, the details of those with whom you have done business before show up instantly on your agents’ screens when they call. Their name, their account information, their buying preferences are all extracted seamlessly from your CRM; and any notes or requests resulting from a new interaction are automatically sent the other way.
It means interactions can be personalised in ways which encourage the customer to feel valued.
Those same modern system smarts are also capable of enabling dealership managers to support their sales teams in ways which can drive increased revenue and profitability. Call data, for example, can be captured and analysed to show agent productivity and effectiveness. Are proactive calls being made? Is the right level of prospecting occurring? Are sales teams working as hard as they can to maximise their opportunities?
Evolve IP UK is helping the automotive sector leverage all of these technological advancements: turning what were one just dealership phone systems into clever, all-singing, all-dancing tools that frictionlessly merge communication functionality with wider business processes.
For example, via our rapidly-growing network of IT service provider partners, our powerful, all-in-one-place platform is enabling multi-location chains of dealerships to present local phone numbers where appropriate; promoting valuable geographical brand identity.
Users of our platform are also leveraging the productivity benefits of baked-in AI-powered tools such as Interactive Voice Response, human-like voicebots, and integrated webchat that enables the traditional showroom receptionist to field less phone calls and interact more richly with walk-in customers; perhaps fixing them a coffee or setting them up with a brochure to look at whilst a salesperson is mobilized.
For automotive businesses, the marketplace is a tough one. Margins are super-tight and customers are highly-demanding.
It’s time to shift gear. It’s time to modernize.